Approximately 34% of Generation Z have shown an interest in live streams, especially on social platforms.Live stream viewing rate is 10-20 times higher than on-demand videos.The total number of hours people watched live streaming content across all streaming platforms as of Q2 2021 was 8.99 billion.
80% of US consumers prefer live video over blog articles.China has 600 million live streaming users in 2020.The live streaming industry has grown by 99% between April 2019 and April 2020.Meanwhile, Douyu is the Chinese alternative version of Twitch, which boasts a higher number of active users. Here are some live streaming apps that are highly popular amongst users:įacebook Live is no stranger among social media apps users, while Twitch is a well-known platform for gamers to broadcast their gaming sessions. Live video streaming apps have fueled influencer marketing, entertainment, business marketing, and the way people interact over the internet. Such apps have grown in numbers in recent years, thanks to high-speed internet and advanced camera technologies. As the name implies, live-streaming apps are apps that allow users to record and broadcast video simultaneously.
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